Look Inside
Intel needed consumers to demand their “invisible” product when purchasing phones and tablets. We launched a fully integrated campaign to demonstrate the power of “what’s inside” to unlock potential.
Results
Related Work
Inspired by the death of his uncle, 15-year-old Jack Andraka developed an early detection method of pancreatic cancer. His story is the first in a series of short films that launch Intel's brand platform, “Look Inside”.
After reading about a boy named Daniel who lost both arms during a bombing in South Sudan, Mick Ebeling traveled to Africa to create the world's first 3-D prosthetic printing lab. His story is the latest in the Intel short film series, Look Inside.
To tell the story of the rise of professional gaming for Intel, VB&P partnered with award-winning director Patrick Creadon to create "All Work All Play" — a feature-length documentary that premiered at Tribeca and ran in over 1,500 theaters globally.
Despite having a disability, adventurer Erik Weihenmayer is constantly pushing the boundaries of what's possible. His story is the second in a series of short films to launch Intel's brand platform, “Look Inside”.
A girl's value is often limited to what her society sees on the surface rather than what a girl sees inside herself. The Intel-funded documentary Girl Rising brings this tragic situation to light and highlights the power of education to change the world.
We collaborated with illustrator Eiko Ojala to create a collection of metaphoric illustrations showcasing the idea that "It's what's inside that counts.” The work was used in animations, signage and even monorail trains at CES in Las Vegas.
Instead of “Intel Inside,” we went inside Intel to showcase the smart, quirky people who create the future with mind-blowing technologies. Named one of the Most Buzzed-About Campaigns by Adweek, the campaign won both an Effie and a Cannes Lion.
Instead of “Intel Inside,” we went inside Intel to showcase the smart, quirky people who create the future with mind-blowing technologies. Named one of the Most Buzzed-About Campaigns by Adweek, the campaign won both an Effie and a Cannes Lion.
Demonstrating the power of Intel's Core i5 processor, this short film features a female action hero who seamlessly runs through a multitude of computer program windows and sites — all on a single computer desktop.
Instead of “Intel Inside,” we went inside Intel to showcase the smart, quirky people who create the future with mind-blowing technologies. Named one of the Most Buzzed-About Campaigns by Adweek, the campaign won both an Effie and a Cannes Lion.
Instead of “Intel Inside,” we went inside Intel to showcase the smart, quirky people who create the future with mind-blowing technologies. Named one of the Most Buzzed-About Campaigns by Adweek, the campaign won both an Effie and a Cannes Lion.
Instead of “Intel Inside,” we went inside Intel to showcase the smart, quirky people who create the future with mind-blowing technologies. Named one of the Most Buzzed-About Campaigns by Adweek, the campaign won both an Effie and a Cannes Lion.
Good things come to those who make things happen. Intel's innovative 2-in-1 devices are here to help.
We all have an old laptop lurking somewhere in our house. Unused. Dusty. Semi-operational. In this campaign for Intel, we send these relics off to the great recycling plant in the sky, because Ultrabooks are here.
We all have an old laptop lurking somewhere in our house. Unused. Dusty. Semi-operational. In this campaign for Intel, we send these relics off to the great recycling plant in the sky, because Ultrabooks are here.
