January 08, 2023
“How Advertising Creatives Can Succeed in the Knee-Buckling and Night Sweats of the 2023 Economy”
As 2023 kicked off, Fast Company interviewed Paul Venables for a piece related to the state of the industry and what lies ahead for independent creative agencies and their brand partners. Paul provided insights on how marketers can navigate and thrive in times of economic uncertainty, and he also shared adjustments VB+P has made to best support our clients and help them succeed. Read the article by Senior Staff Reporter Jeff Beer below.
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