September 05, 2023
Chipotle Pulls Back the Foil to Attract Talent in Latest Hiring Push
Building on the success of the "Behind the Foil" documentary-style TV spot series, VB+P partnered with Chipotle Mexican Grill to launch the brand's third iteration of the campaign in collaboration with famed documentarian Errol Morris. TV spots take viewers inside the restaurants to get up close and personal with team members for an honest and transparent take on what makes Chipotle different, including the team's daily preparation using real ingredients and classic culinary techniques.
The campaign launches as Chipotle ramps up its hiring efforts. The organization aims to create over 7,000 new jobs by the end of this year despite overall U.S. job openings falling to the lowest level since April 2021.
