Chipotle and VB+P Launch “Unfolded”

Chipotle’s “Unfolded’ short film has just launched as the latest expression of the company’s exceptional commitment to sustainable agriculture and the future of farming. Featuring GRAMMY®-nominated singer/songwriter Halsey’s rendition of “She’s a Rainbow,” Unfolded premiered as a national

TV ad on Roblox, making Chipotle the first restaurant brand to unveil a national TV ad in the metaverse.

Unfolded has been featured as a Creativity Editor’s Pick,The Drum Ad of the Day, and covered in Marketing Dive, MediaPost, Shots, Ad Age, ShootOnline, Little Black Book, Muse by Clio, AdForum, Restaurant Dive, QSR Online, Design Rush, Yahoo Finance, VentureBeat, and RetailWire.