February 23, 2024
Biting into Girls Scout Cookies’ Enduring Cultural Relevance
As part of The Drum’s food and drink marketing series, the publication did a feature on the Girls Scouts of the USA and the brand’s enduring cultural relevance. The story, written by reporter Kendra Barnett, covers the organization’s history and the various elements that make the brand and its cookies iconic to this day. VB+P is proud to be Girls Scouts of the USA’s Agency of Record.
